Deciphering Promotional Strategies in Canada’s Digital Betting Market: The Role of Loyalty Offers and Promotions
Introduction: The Evolution of Digital Betting in Canada Over the past decade, the Canadian online betting landscape has undergone a dramatic transformation, driven by legislative changes, technological advancements, and shifts in consumer behaviour. The legalization of single-event sports betting in 2021 marked a pivotal moment, catalyzing market growth and intensifying competition among operators. Today, players […]